Run your company at the speed of AI.
We work inside your business, alongside management and teams, and rebuild how it runs around what AI can do: information that finds the people who need it, work that no longer waits in queues, and decisions made on evidence instead of meetings.
AI-first means redesigning the company around what AI can do: how information flows, how work gets done, and where people make decisions.
Decide on evidence, not gut feeling.
Most companies still run on instinct and the last loud meeting. Krans reads every conversation inside the company and grades each claim by what it cost someone to say it: a passing remark, a specific detail, a change in behaviour, a commitment. A workaround a customer built outweighs a compliment, and a signed pilot outweighs both. Decisions are kept with the evidence that justified them, so they can be revisited when the evidence moves.
- Every claim graded from E0 to E5, from inferred to committed
- Assumptions tested against customer evidence and operating results
- Each decision kept with its evidence, so it can be revisited
See the gaps before they cost you.
Every company has blind spots the whole team walks past: a pricing story that stopped working, a buyer nobody talks to, a deck that says something the calls do not. Krans puts events, evidence and decisions in time order, notices where things drift from what was expected, and names the information that is missing. Together we investigate the causes and decide where to act first.
- Contradictions between what you sell and what customers say
- Drift from expectations, flagged as it happens
- Missing information named, with who could provide it
Become an AI organisation.
AI-first means redesigning the company around what AI can do: how information flows, how work gets done and where people make decisions. Software, processes and responsibilities change together. Krans becomes the shared layer underneath, so every team, and every agent you build next, works from the same cited picture of the company.
- A shared data foundation every team and agent reads from
- Workflows redesigned, with the software built behind them
- Teams that own what is built and run it themselves
Software, teams and decisions change together.
We work on all three, so the change becomes part of daily operations instead of a project that ends with a report.
Software and workflows
We redesign workflows and build the software behind them, connecting products, service delivery and the supporting systems in daily operations.
COOOwns the rework budgetOwner
Product leadOwns the review gateOwner
Sales leadOwns the pipelineOwnerTeams and ownership
We reshape roles around the work, make clear who owns each decision, and help teams take over what we build and run it themselves.
Evidence and decisions
We test assumptions against customer evidence and operating results, then decide what to build, what to adjust and which decisions to revisit.
One shared record of what changed, and why.
Krans connects evidence and decisions, flags drift from expectations and names missing information, so management and teams work from the same picture of the company.
Claims
By evidenceSecurity review stalls every pilot.
Signal · E59 conversations · last heard 2 days ago
Urgency to solve is high
78Raised unprompted in most demo calls this quarter.
Email sells a different promise
61Outbound copy leads with other benefits than the site does.
Pricing per seat holds
34Two accounts asked for a usage tier instead.
Buyers want a human review gate
FadingDecision-grade in week 9 · nothing new for 5 weeks
Security review stalls every pilot. Move it before the demo.
Where Halden goes, by close probability
Michael van Lier and Sharon Klaver, foundersWe help you become an AI organisation.
Krans is where it starts. Michael and Sharon then work inside your company, alongside management and teams, to change how information flows, how work gets done and where people decide. They build the software with you and stay until the change runs by itself. In-depth transformation, not an onboarding.
Understand
We join delivery and customer conversations and examine systems and costs, to learn how the operation really runs.
Define
We set out what needs to change and what it requires, and begin implementing where the change is clear and agreed.
Build and adjust
We implement with your team, follow the results and adjust, carrying what works into the next cycle and across the group.