Use case · CEOs

Every Monday, already read.

A scale-up CEO hears the company through updates, dashboards and the last loud meeting. Krans gives you five superpowers on one cited record of what customers, the market and your teams actually said.

Company evalAsk anything
Account / Kestrel Express
4 teams · 1 thread
Sales analysis
Proposal for 19 days. IT security holds the pilot start.
Close 62%
User research
Exception handling confirmed across two European hubs.
E4 · 6 calls
Product design
Needs a human review gate before auto-send.
Signal · 9 companies
Customer experience
Onboarding asks for a weekly export of reviewed exceptions.
Follow up
Illustrative example · same evidence, four angles
What CEOs get

The superpowers, at work for CEOs.

Open Company eval Company eval

Every Monday, with the reasons.

Every Monday, one honest read of how the company is doing across buyers, pain, solution, pricing and momentum, with the reasons behind each score.

Company eval · refreshed 06:12Illustrative example
68of 100
+6 in 30 days

Selling to the right buyers, with a solution they want. Willingness to pay is still unproven.

Right buyers74
Operations leads move forward, retail stalls
Pain intensity81
Cost of inaction stated in 6 calls
Solution strength62
Review gate asked for by 9 companies
Willingness to pay38
Two vague remarks, no number asked
Momentum70
Two pilots started this month
Open Company eval Company eval

Rising, fading and hardening, week by week.

See which signals are rising, fading or hardening week by week, so you notice a shift in the market before it shows up in the numbers.

Trends inside · last 30 days
Buyers want a human review gate9 companies · E5Hardened
Security review stalls every pilot9 conversationsRising
Price per seat for teams above tenNothing new for 52 daysFading
Retail accounts as a segment2 stalled after the demoWeakening
Open Company eval Company eval

The inconsistencies between teams, found.

Krans finds where teams tell different stories, such as the site selling one thing while customers ask for another, and points at what to fix first.

Inconsistencies found this weekIllustrative example
PricingThe site sells a tier. Four of the last five calls asked for per seat.Contradiction
PositioningOutbound email leads with speed. Buyers who sign talk about control.Contradiction
Security reviewRaised in nine calls, missing from the sales deck.Gap
Economic buyerSilent in six of nine calls. Nobody asked them directly.Blind spot
Open Company brain Company brain

Customer, internal and board, with who was there.

Every customer, internal and board meeting is filed with who was there and what was decided, so nothing important lives in one person's head.

This week, classifiedIllustrative example
Customer callKestrel Express · negotiation3 learnings · Objection E5YouOperations leadHead of customer serviceIT security
InternalMonday product meeting1 decision · Review gate firstYouProduct leadSales lead
Customer callHalden · proposal2 learnings · PricingAccount executiveCOO
BoardMonthly board meeting2 decisions · Hiring planYouCOOProduct lead
Use cases

Everyone who makes the call.

Use caseFoundersKnow what is true.
Use casePortfolio ownersWhich venture needs you.
Use caseProduct managersBuild what they ask for.
Use caseSales managersMove the right deals.

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