Lead intelligence

See which deal moves next.

Lead intelligence turns calls, emails and meetings into a pipeline that updates itself. It rates every lead's warmth, ranks where your time pays most and writes the next move, so nobody types a CRM entry again.

What it does
Pipeline · updated by KransKrans suggests: Kestrel Express first, then Halden
Discovery2
NNorthwind

Cost of inaction confirmed. Book the demo.

ALArden Logistics

Champion unclear. Ask who owns the budget.

Demo1
MMosaic

No reply since the demo. Send the security pack.

Proposal2
HHaldenNeeds you

Quiet for 19 days. Calls say the pricing changed.

KEKestrel ExpressPriority

IT security is the last blocker.

Pilot1
CRCorvid Retail

Pilot week 3. Onboarding asks for an export.

Watching calls, emails and meetingsIllustrative example
What it does

Spend every morning on the deals that move.

Priority, ranked

The two deals that deserve your morning, on top.

Krans ranks your pipeline by what buyers said in calls and emails rather than by stage fields, so the deals that deserve your time this morning come first.

Leads · ranked for this weekIllustrative example
KE
Kestrel ExpressPriorityProposal · IT security is the last blocker
Rising
HD
HaldenPriorityQuiet for 19 days · calls say pricing changed
Cooling
NW
NorthwindDiscovery · cost of inaction confirmed
Warm
MS
MosaicDemo went well · no reply since
Stalled
Ranked by warmth, deal size and how close each one is to a decision.
Warmth, from what they said

Rising, cooling or stalled, with the reason.

Warmth comes from the conversation itself: who replied, who went quiet, which objections came up and whether anyone answered them.

ThreadIllustrative example
Kestrel Express
Proposal · 19 days in stage
CallEmail
First callToday
Close probability62%
WarmthWarm, rising
6 calls and 4 emails. Exception handling confirmed across two European hubs.
The buying committee

Who decides, and whom to call next.

For every deal Krans maps who decides, who influences and who has not been heard from yet, so you know whom to call next and what to ask.

Buying committee · Kestrel Express
Operations leadOperations leadChampion · 4 calls · last spoke 2 days agoWarm
Head of customer serviceHead of customer serviceNeeds the review gate · quiet since the pilotCall next
IT securityIT securityHolds the pilot start · security pack pendingBlocker
The next move, written

Nobody updates it. Every card moves because of something a buyer said.

Every card carries a next step written from the last conversation, and moves when a buyer says something that changes the deal, without anyone updating a field.

Before your next call
Hurt

Price landed before value did, so the number became the topic.

4th call in a row
Missed

The economic buyer stayed silent in 6 of 9 calls, and all six deals are stuck.

Nobody asked them a direct question
Helped

You got a cost-of-inaction number before any product talk.

Northwind · 14:20
Monday 07:04

Halden needs you. Pipeline flat for 19 days while calls say the pricing changed.

AccountStageCloseLast
HDHaldenProposal54%19 days
KEKestrel ExpressProposal62%2 days
NWNorthwindDiscovery22%3 days
Illustrative example
Before and after

Your week, with and without Lead intelligence.

Without Krans

Friday, 17:55. The pipeline reminder arrives.

You type “Good call. They seemed interested.” for the fourth deal in a row, and the probability stays at 50%.

  • ×Fields typed from memory
  • ×Probability as a feeling
  • ×Stalled deals found at quarter end
CRM · Kestrel Express
StageNegotiation
Probability50%
Next stepFollow up
Last updated41 days ago
NotesGood call. They seemed interested.
Reminder: please update your pipeline before Monday

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